The pet product trends of 2025 aren’t just forecasts—they’re fortune maps for those ready to lead in a booming, emotionally driven, tech-savvy industry. Whether you’re starting a pet brand from scratch or leveling up your sourcing strategy, knowing what’s hot (and profitable) can give you a serious edge.
In a world where pets are family, and spending on them rivals human luxury, understanding the psychology—and the numbers—behind what sells is more crucial than ever.
So, what pet product trends are making tails wag and wallets open? Here are the five you can’t afford to ignore—backed by data, layered with deep insight, and packed with action tips.
1. Smart Tech Pet Product Trends: The Future Is Furry and Connected
Smart pet tech has officially entered the mainstream. No longer just a fun add-on, it’s now a must-have for today’s pet-loving consumers. From app-enabled feeders to AI-powered collars, these innovations are solving everyday challenges—while flying off shelves across global markets.
What’s Hot Right Now
- Wi-Fi-enabled automatic pet feeders, pet water fountains, and smart cat litter boxes with app control and real-time monitoring
- Health-tracking collars & GPS locators that give pet parents peace of mind
- Interactive cameras with two-way talk, night vision, and remote treat dispensing
These aren’t just cool gadgets—they’re tools that create deeper bonds between pets and their humans.
By the Numbers
According to GMI Insights, the global pet tech market is projected to leap from $12.7B in 2024 to a whopping $41.3B by 2032, with a sizzling CAGR of 15.9%.
That’s not just growth—it’s a full-blown smart pet product gold rush, and the opportunity for OEM/ODM pet brands to ride the wave has never been greater.
Industry Insight
In today’s market, smart pet tech isn’t just about convenience—it’s about connection. These pet products help ease the stress of modern pet ownership: separation anxiety, irregular routines, or health uncertainties.
The pet brand that combines practical function with emotional bonding—like video chats, two-way voice, or health alerts—are the ones winning over today’s pet parents.
Real-World Example
Take the Petrust® QQ029 Smart Pet Feeder with Camera:
It’s more than just a feeder—it’s a full-featured pet parenting station:
✅ Scheduled feeding
✅ HD video recording
✅ Two-way audio messaging
It’s built for customers who want to care from anywhere
Actionable Tip for B-end Buyers
Bundle smart automatic pet feeders + cameras as a single kit or cross-promoted set. It’s currently one of the highest-performing combos in Q1 2025 and aligns perfectly with trending customer search intent.
Ready to bring connected care to your pet brand product line? Let’s explore how smart tech can give your pet product brand the edge it deserves.
2. Pet Wellness Product Trends: From Fluffy to Fit
The pet care industry has officially entered its wellness era—and no, we’re not just talking about tasty treats. Today’s pet parents are looking for functional snacks, calming supplements, and even daily probiotics to support their furry companions’ overall health. It’s not just pampering anymore—it’s preventative care, powered by science.
High-Demand Wellness Categories
- Joint & Mobility Treats – glucosamine/chondroitin and omega-3s for active (or aging) pets
- Calming Supplements – featuring ingredients like L-theanine, melatonin, and chamomile to ease stress and separation anxiety
- Gut & Dental Health – prebiotics, probiotics, and chews designed for better digestion and fresher breath
Market Outlook: A Wellness Boom You Can Bank On
The global pet wellness market is projected to surpass $403.5 billion by 2030, growing at a steady 10% CAGR, according to LinkedIn Insights. Why? Because modern pet owners are willing to invest in monthly wellness routines—especially when those products support longevity, mobility, and emotional well-being.
Expert Insight: From Human Trends to Pet Essentials
The humanization of pets is now merging with data-driven health trends. Think: biohacking for your dog. Pet parents want results they can see—less limping, less anxiety, better digestion—and they’re choosing pet brand that backs their claims with real ingredients and proven outcomes. If you’re in the pet business, this is your cue to build trust through function.
Action Tip for B2B Buyers
Want to get ahead of the curve? Start by offering functional treats in the top three search-driven categories:
- Anxiety & Calming
- Joint & Mobility
- Digestive Health
These are not just bestsellers—they’re conversation starters with today’s health-conscious pet owners.
Whether you’re sourcing private-label pet products or building a new wellness pet brand product line, functional pet treats are your ticket to long-term growth—and loyalty.
3. Sustainable Pet Product Trends: Green Is the New Gold
More than ever, eco-conscious consumers are voting with their wallets—and they’re not just looking for recyclable packaging. They’re actively choosing pet products that align with their environmental values, from the materials inside the box to how that box got to their door. For modern pet parents, sustainability isn’t a bonus—it’s a buying trigger.
What’s Selling in Sustainable Pet Care
- Compostable litter and poop bags
- Toys made from recycled fabrics and textiles
- Insect-based proteins and vegan-friendly treats
And the data backs it up: According to The Business Research Company, even more niche products like sustainable pet beds are seeing strong growth, with a CAGR of 7.9% through 2025. Translation? Consumers are ready—and willing—to pay more for pet products that align with their values.
Why It Matters for Your Pet Brand
Sustainability isn’t just one of pet product trends—it’s part of your value proposition.
Today’s buyers care not only about what your pet product does but also:
- How it’s made (Are your materials responsibly sourced?)
- How it’s packaged (Is it compostable, recyclable, or refillable?)
- How it’s shipped (Are you reducing carbon emissions or offsetting them?)
Brands that go beyond surface-level “green claims” and build transparent, circular product lifecycles are the ones that will earn lasting trust and loyalty—especially in mature, sustainability-driven markets like Europe.
Action Tip for B2B Buyers
Want to appeal to eco-aware markets (especially in Europe)?
- Use clear sustainability icons on your packaging
- Include infographics and sourcing maps in your catalog
- Tell your material and production story with transparency
- Highlight any certifications (FSC, GRS, USDA Organic, etc.) up front
Whether you’re launching your first green line or adding sustainable SKUs to your collection, now’s the time to invest in eco-smart pet product development that speaks to tomorrow’s customer—because green isn’t just ethical anymore, it’s profitable.
Related Articles >>> Pet Brand Packaging Design Tips for 2025
Related Articles >>> Top 5 Mistakes to Avoid When Creating a Pet Product
4. Luxury & Personalized Pet Product Trends: Because Pets Deserve the Best
Today’s pet parents don’t just want basic care—they want to express love, style, and personality through every pet product their furry friend touches. That’s why personalized and luxury pet products are seeing massive demand, especially among boutique and lifestyle-forward brands.
Trending Luxuries That Sell
- Monogrammed food bowls and designer pet beds
- Custom automatic feeders and sleek travel kits
- Tailored nutrition subscriptions and pet lifestyle bundles
The Market Is Speaking Loudly
According to Market.us, the luxury pet accessories market is set to grow from $4 billion in 2023 to $6.7 billion by 2033. Why? Because pet purchases are emotional—and when something feels personal, people are willing to spend more.
Expert Insight
In a post-pandemic world, consumer behavior has shifted toward experience, uniqueness, and storytelling. And guess what? That shift extends to the pet world too. The luxury pet segment is beginning to mirror high-end fashion, with pet product trends like:
- Limited-edition product drops
- Designer collaborations
- Brand stories that connect emotionally with pet lovers
Action Tip for B2B Buyers
If you’re in the B2B space, this is your chance to stand out. You can think:
- Custom logos and engravings
- Unique color palettes or seasonal themes
- Premium gift-style packaging
These elements aren’t just “nice to have”—they’re selling points that boutique brands are actively looking for.
At Petrust®, we’re ready to help you build custom smart pet products that align with this trend—from feeders and fountains to personalized packaging that turns heads. Contact us today!
Related Articles >>> 5 Ways to Stand Out in the Pet Product Market
5. Pet Travel Product Trends: Fur Babies on the Move
As pet parents become more adventurous, they’re no longer leaving their four-legged companions behind. Whether it’s a weekend road trip, a hiking getaway, or international travel, pet-inclusive journeys are becoming the norm—and the demand for portable, stylish, and functional travel gear is soaring.
Hot-Selling Travel Essentials
- Airline-approved pet carriers (hello, cabin comfort!)
- Foldable bowls, feeders, and litter boxes for travel-friendly convenience
- Safety seat belts, harnesses, and travel backpacks for secure, hands-free exploring
Market Snapshot
According to Allied Market Research, the pet travel gear market is expected to hit $12.2 billion by 2031, growing at a steady 5.8% CAGR. This growth is driven by a clear shift in consumer behavior: pets aren’t just staying home—they’re part of the adventure.
Expert Insight
Pet travel is evolving—from pet-allowed to pet-welcome.
Airports now have pet relief stations. Hotels offer pet menus and beds. Even airlines are designing better in-cabin options.
For pet brand, the opportunity is huge: design TSA-friendly, Instagram-worthy, and modular travel products that work for both weekend getaways and cross-country trips.
Action Tip for B2B Buyers & Brands
Capitalize on seasonal demand!
Plan travel-themed campaigns around key moments like summer vacations, holiday travel, or back-to-school season. Use these moments to cross-sell products like travel bowls with carriers or safety gear with outdoor accessories. It’s a smart way to boost both sales and customer loyalty.
Final Thoughts
Choose the Right Pet Product Trends & Start Your Pet Business Today!
2025 isn’t just about following pet product trends—it’s about owning them. This year, it’s time to stop chasing trends and start capitalizing on the ones that matter.
The pet industry is evolving fast, and the brands that succeed in 2025 will be the ones that align with what today’s pet parents truly care about—smart tech, health & wellness, sustainability, personalization, and lifestyle mobility. These aren’t just buzzwords; they’re data-backed growth areas with real long-term potential.
At Petrust®, we don’t just follow trends—we help businesses turn them into best-sellers. Whether you’re looking to develop a high-tech smart pet product line, create a custom OEM collection, or launch a sustainable pet brand, we’ve got the experience, expertise, and full-scale manufacturing support to bring your vision to life.
Ready to build a pet brand that stands out in 2025?
Start here: 6 Easy Steps to Start Your Pet Business in 2025—your practical guide to getting up and running the right way.
Let’s work together to make 2025 your most successful and profitable year yet.
